OWN YOUR DATA
Nameless Analytics is a privacy-first digital analytics platform for power users, based on Client and Server side Google Tag Manager, Firestore and BigQuery.
Collect, analyze, and activate first-party data with total ownership and privacy by design.
KNOWLEDGE HUB
Detailed implementation guides and technical references for every layer of the stack.
From server-side tagging and infrastructure setup to advanced data modeling and AI-powered analysis.
What is Nameless?
A privacy-first, server-side, first-party data collection infrastructure built on Google Cloud. Gain total ownership of your raw data.
Quick Start
Set up your server-side GTM, BigQuery warehouse, and Firestore real-time database. Deploy custom templates to launch your pipeline in minutes.
AI Support
Enhance your analysis with Q&A agents and conversational BigQuery Studio assistants. Leverage LLMs to query your data warehouse using natural language.
Client-Side
Deploy the first-party tracker tag to capture granular interaction data. Manage persistent identities, sequential event queues, and smart Google Consent Mode integration.
Server-Side
Secure your data pipeline with origin validation, bot protection, and IP-based geolocation. Process, enrich, and forward events in a private GCP environment.
Data storage
Utilize Firestore for real-time user snapshots and BigQuery for deep historical analysis. Maintain a structured timeline of every state transition for every user.
Reporting & Tables
Transform raw events into business-ready views with SQL Table Functions. Access pre-built templates for Acquisition, Behavior, and Ecommerce analysis.
Streaming Protocol
Send events directly from your backend or offline sources. Attribute purchases and offline conversions to existing sessions via a secure API protocol.
Google Cloud costs
Optimize your budget with a cost-efficient pay-per-use model. Learn how to run your analytics pipeline within the Google Cloud Free Tier for most use cases.